Social Identities and Social Context: Social Attitudes and Personal Well-Being

Abstract

In this chapter, we consider the fundamental importance of social identity both in terms of how people think about others and for personal well-being. The chapter reviews how social categorization and social identity impact people's responses to others and, drawing on our own work on the Common Ingroup Identity Model, examines how identity processes can be shaped to improve intergroup relations. This model describes how factors that alter the perceptions of the memberships of separate groups to conceive of themselves as members of a single, more inclusive, superordinate group can reduce intergroup bias. The present chapter focuses on four developments in the model: (1) recognizing that multiple social identities can be activated simultaneously (e.g., a dual identity); (2) acknowledging that the meaning of different identities varies for different groups (e.g., racial or ethnic groups); (3) describing how the impact of different social identities can vary as a function of social context and social and personal values; and (4) outlining how these processes can influence not only intergroup attitudes but also personal well-being, interms of both mental and physical health.