Social habits and energy consumption in single-family homes

Abstract

Personal interviews (response rate = 96.1%) were made with both men and women in an area of 76 similar, all-electric single-family houses (November 15 to December 1, 1981). The total variation in energy consumption in the area is explained by differences in social habits (water consumption, about 50%; ventilation habits, about 35%; indoor temperature, about 15%) among the households. The consumer sociological variables chosen for this study statistically explain more than 60% of total variation in household energy consumption. A relation has been found between attitude to energy consumption and household energy consumption with r = 0.48. The households display no knowledge that they themselves consume about one third of total energy used. When major energy saving activities are undertaken by the households, the motive is often energy consciousness. When minor energy-saving activities are taken, the motive is an economic one. The male energy-related role is of greater importance for the variation in household energy consumption than the female role. In a discussion, the importance of distinguishing between household energy consumption and household energy use in order not to affect the welfare of the households when energy saving actions are undertaken, is maintained.