Social Franchising as Organizational Format — An Overview

Abstract

In Chapter 1, Anita du Toit of Franchising Plus, South Africa, provides an overview of social franchising as an organizational format. Her chapter is an exploratory study of literature on social franchising as an organizational format. Chapter i consists of a review of available literature on social franchising, with notes on a social franchising project in South Africa in which the author is a consultant. The findings show that although social franchising predominantly exists in the health sector, there is a wide scope of services that may be franchised provided that certain criteria contributing to the success of a social franchise model is met. It also shows that there is scope for government social franchises, where government departments participate as franchisor.