Social Entrepreneurship seen by Social Entrepreneurs and the General Public

Khadija Kababi,Malika Kna,Souad Tayane

doi:10.17485/ijst/2019/v12i31/147275

Abstract

Background/Objectives: With the time of change, inequalities, climatic change and social exclusion, the challenges facing our societies are multiple, and social entrepreneurship continues to assert itself as a vector of solutions. This study is to develop a barometer of social entrepreneurship, to build confidence in social entrepreneurs as to their ability to solve major societal problems. Methods/Findings: In all sectors of activity, it gives meaning to the economy and reconciles economic profitability and societal performance. Initiatives in this direction are numerous and are already preparing a new model of a more sustainable society, more just, more humane. A survey was conducted on the perception of social entrepreneurship among social entrepreneurs and the general public in Morocco. It revealed limited knowledge of social entrepreneurship among the general public. Application/Improvements: This study revealed a confidence of social entrepreneurs in their ability to solve major societal problems. But if the recognition of their impact by the general public is more and more shared, so to make known the action of the social entrepreneurs remains an important challenge. Keywords: General Public, Perception, Social Entrepreneurs, Social Entrepreneurship

Highlights

With the inequalities, climatic change and social exclusion, the challenges facing our societies are multiple, and social entrepreneurship continues to assert itself as a vector of solutions
Inspired by the various research works analyzing the framework of the social entrepreneurial and mediatized in this context, our study aims to answer the following question: “How do we perceive social entrepreneurship and what are the motivations of social entrepreneurs”? This is to develop a barometer of the annual social entrepreneurship at the level of Morocco
The general objective of this study is to identify the perception of social entrepreneurship by social actors

Summary

Introduction

Climatic change and social exclusion, the challenges facing our societies are multiple, and social entrepreneurship continues to assert itself as a vector of solutions. Whether to fight against unemployment, to reinforce the development of sustainable financing tools, social innovation continues to prove that there is another way of conceiving the economy of tomorrow[1]. Used by different media, social entrepreneurship is a relatively new concept, appeared in the early nineties with initiatives appeared in North America and in the European continent. Harvard Business School launched “The Social Enterprise Initiative” in 1993 as well as in Europe and in Italy, the creation of social cooperatives to meet social needs not covered by the state[2,3,4]. Social entrepreneurship is an emerging concept for which there is no exact and precise definition.

Objectives

Methods

Findings

Conclusion