Abstract
This article examines the case of a rubber grower cooperative in the East Garo Hills of Meghalaya, North East India, which has been crucial in organising the tribal communities for collective action and scaling up rubber development programs in the area. Data were collected from a sample of 200 individual farmers from the Meghalaya rubber plantation and conducted an in-depth interview on inclusive business models in this particular area. The descriptive and explorative research design was applied with an objective to measure the empowerment of Meghalaya rubber farmers, study their problems and find out the scope of the inclusive business model for rubber farmers in Meghalaya. The result of this study demonstrates that start-up choices are emphatically connected to the opening of opportunities, genuine leadership and risk-taking parts of social business.
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