Social Efficacy by Responsible Change Management

Abstract

Social responsibility can be seen as a condition of efficient change management and even as a tool in crisis solving, mainly if associated with innovative social thinking and action. Change/Innovation management is the principal topic of the study, because it is seen as the main way to grow social effectiveness. New management fields are signaled; among them, crisis management and strategic management are accented and concisely presented. A system of effectiveness principles and its internal structure is described and explained. How to innovate is one of questions that our work tries to answer, because a well managed change offers the best formula, both fast and durable, of social problem solving. Can we, finally, design a science of socially responsible change, applied by change/innovation management? Crisis and lack or excess of effectiveness are strongly connected, as showed by our findings. Responsibility-ruled social effectiveness increasing is hence a central theme of the presented study. Economic and global effectiveness without abuse as aspects of social effectiveness are pointed out and a system of criteria for socially responsible social effectiveness evaluating and increasing is sketched.