Social distance reactions to black and white communicators: A replication of an investigation in support of belieft congruence theory

Abstract

The present investigation is a partial replication of a previous study which demonstrated that race is given negligible weight for the determination of a social reaction (adjective generation) to a communicator when communicator-reactor belief congruence is at a high level. The present study demonstrated that, even when communicator-reactor belief congruence is at a high level, race is a much more important criterion for social reaction than belief congruence when the highly personally involving social distance reaction is employed.