Social Contribution Model through 2016 Rio Summer Olympic Sponsorship of Cisc

Abstract

In this paper, I talked about 2016 Brazil Rio olympic games’s social contribution sponsorship commitment by cisco. In 2016 the city Rio de Janeiro will host the XXXI edition of the Summer Olympic and Paralympic games, the world’s biggest sports event ever. The event will involve 20,000 accredited media professionals and approximately 9 million spectators. For this event cisco will support Network equipment, Servers, Storages and social contribution activities for Brazil’s underdeveloped regions included Rio. The purpose of this study is to share these social contribution activities with Korea shake holders then help them to make a Korea local contribution plan. Cisco provide below things. Connecting through community knowledge centers, Information technology(ICT) training for Rio 2016 volunteers, Inspiring entrepreneurs with the I-Prize model and Developing a smart and connected city. This Cisco’s experiences in Rio to help guide sponsors for PyeongChang winter Olympic games to search for effective social contributions as a good policy.