Social Content Management: A Study on Issues and Challenges

Abstract

Organisations are facing challenges in managing the diverse social content resulting from the active interactions between them and their customers on social media platforms. The increasing opportunities from social content have led to the concept of social content management (SCM). However, research in SCM is yet to receive more attention, especially in the context of its issues and challenges. Therefore, this paper has evaluated the issues and challenges in SCM research from the academic and practical viewpoint. Since the number of academic research in SCM is limited, this paper offers a point of departure for future studies in the SCM field. In the context of practical contribution, this study aimed to offer better understanding of the issues and challenges in managing social content.