Social comparisons and pay evaluations: Preferences for same-sex and same-job wage comparisons

Abstract

This research examined women's and men's social comparison preferences when evaluating the fairness of pay. Subjects were assigned randomly to work on a job described as masculine, feminine, or sex neutral and were told that they would be paid for their work. After working on the job and privately receiving identical payment, subjects rank ordered their preference for seeing the average male, average female, and average combined-sex wage paid in each of the three jobs. Despite the availability of the combined-sex wage, subjects preferred to maximize similarity in their wage comparisons, with the majority choosing to see the pay of a same-sex and same-job group first. Regardless of the sex linkage of their job assignment, subjects selected a same-job comparison first. Sex linkage of job did affect same-sex preferences; whereas subjects in sex-appropriate and sex-neutral jobs showed a significant preference for seeing the pay of same-sex others first, subjects in sex-inappropriate jobs did not. Results also indicated that both men and women assigned to the feminine job expected somewhat less pay and thought their obtained pay was more fair than did those assigned to the masculine job. Furthermore, women thought they deserved less pay for their work than did men, regardless of their job assignment. Implications of these results for gender differences in outcome evaluations are discussed.