Abstract
This study aimed at furthering the research on the relationship between social communication apprehension, self-esteem and Facebook addiction. To measure the three variables, a questionnaire comprised of The Personal Report of Communication Apprehension (PRCA-24), The Rosenberg Self-Esteem Scale (RES), and The Bergen Facebook Addiction Scale (BFAS) was administered to 654 university students in Uganda. Pearson’s correlation analysis and multiple linear regression coefficient analysis were carried out. A positive significant relationship between communication apprehension and Facebook addiction and a negative significant relationship between self-esteem and Facebook addiction were reported. Findings further revealed that self-esteem and communication apprehension significantly predicted Facebook addiction.
Highlights
Social network sites can be defined as “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system” (Boyd & Ellison, 2007, p. 211)
The result of the correlations shows that selfesteem has a negative significant relationship with Facebook addiction [r(654)=-.177, p
The limitations of this study presented itself in two ways, methodological limitations, and limitations in terms of previous studies seeking to identify the relationship between social communication apprehension, selfesteem and Facebook usage
Summary
Social network sites can be defined as “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system” (Boyd & Ellison, 2007, p. 211). 42) probably described it best, when they stated that “Social networking services offer friends a space where they can maintain their relationships, chat with each other and share information. Social Network Sites (SNSs) allow users the opportunity to carry out different activities such as sending messages, sharing pictures, videos, and texts, connecting with friends, following their favorite public figures amongst many other things (Kaplan & Haenlein, 2010). They offer the opportunity to build new relationships through existing friends.”.
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