Abstract
From the corporatist strike in the North-West and South-West regions in 2016, from which the “Anglophone crisis” arose, to the campaign and the presidential elections of 2018, the results of which were openly contested by one of the candidates, there is the ongoing question of living together routinely emerge in the Cameroonian public space. These events appear as triggers of identity folds, until then latent in the collective subconscious. Among other things, they fostered the propensity and confrontation of hate speech between Cameroonians claiming different territories and identities: anglophone-francophone, tontinard-sardinard, bamiléké-beti. Faced with this, certain public institutions such as the Ministry of Youth and Civic Education and the National Commission for the Promotion of Bilingualism and Multiculturalism, are sending out messages calling for civility, patriotism and tolerance. This paper demonstrate that, despite the limited confidence of Cameroonians in their public institutions, the discourses of these organizations are positioned within the framework of the intercultural tensions observed, as the third party speeh, and contribute to initiating the decompartmentalization of community and identity, with a view to consolidating a true culture and national identity. The Methodology consists precisely in analyzing the messages disseminated by these institutions on their Facebook pages, as well as the comments of their followers.
Highlights
On October 11, 2016, lawyers from the English-speaking regions of Cameroon made a protest march in Bamenda to denounce the marginalization of their linguistic specificity in legal texts, their main working tool1
In a context of conquering the electorate, supporters of each side were deployed on the ground to distinguish themselves from the others, attract the attention and gain the confidence of potential voters. It was in this environment that the concepts "Tontinard" and "Sardinard" emerged [9]. They designate respectively the Colette Djadeu Nguemedyam and Estelle Kamga Modjo: Social Communication and Intercultural Mediation in Decompartmentalizing Identity Groups in Socio-political Crisis Context in Cameroon supporters of the CRM with reference to the tontine, a practice often assimilated to the Bamileke people from which the candidate of the CRM comes, and those of the CPDM with reference to the practice of distributing cans of sardines at the end of their political meetings
From a reading of social communication [7], and intercultural [8], this article demonstrate that, in the Cameroonian socio-political context characterized by intercultural tensions, the discourses of public institutions position themselves as third-party discourse, and contribute to initiating the decompartmentalization of community and identity, with a view to consolidating a true culture and national identity
Summary
On October 11, 2016, lawyers from the English-speaking regions of Cameroon made a protest march in Bamenda to denounce the marginalization of their linguistic specificity in legal texts, their main working tool. In the two cases presented above, social and political demands turned into rivalries between Cameroonians claiming specific identities or belonging to particular cultural communities [17] In this environment of "intercultural conflict", we question the strategies for creating the messages emitted by the State of Cameroon, through its institutions devoted to the subject, which are precisely the Ministry of Youth and Civic Education, and the National Commission for the Promotion of Bilingualism and Multiculturalism, to negotiate with its citizens from all sides, the return to citizenship [8] and the consolidation of a culture and a national identity for everyone. To initiate an answer to these questions, we will analyze in turn the messages posted on the Facebook pages of these two institutions and the comments of their followers
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