Social Commerce Research Trends: A Systematic Literature Review

Abstract

In recent years, social commerce, which combines e-commerce and social media, is quite popular and discussed in many fields of study. The development of social commerce is also a breakthrough for businesses to reach more customers. Even though social commerce was started to be introduced in 2005, the phenomenon change, the behaviour change, and many types of social commerce exist in the market. It is still very interesting to explore since the online customer is the most difficult to understand. This study investigates and explores the recent outcomes and popular themes that researchers want to find in the social commerce area of research. This paper uses the Systematic Literature Review approach to analyze the paper between 2012 - 2022 from reputable databases such as ScienceDirect, IEEE Xplore, Research Gate, Emerald, ACM, and Proquest. The result shows the trends of social commerce, knowledge area in social commerce research, most popular outcomes and list factor, and the research method.