Abstract
As a foundational theory in the field of social psychology, social cognitive theory has garnered substantial attention from media psychologists for decades. However, despite the enthusiasm with which media scholars have embraced social cognitive theory, careful testing of the theory's tenets within the context of media effects processes has been limited. This entry provides some brief historical context of social cognitive theory; overviews the theory's primary assumptions, concepts, and predictions; and reviews the extant media effects research in which the theory has been applied. Discussion of its application in new media contexts and possible fruitful directions for future research are also addressed.
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