Abstract
Participants perceived a discussion between members of two social categories in a name-matching paradigm. Discussions either exhibited inter-category fit, defined as a covariation of category membership and the category members' attitude positions, or not. Orthogonally, there was cognitive load at encoding, load at retrieval, or no concurrent load. Memory for the statements and memory for the speaker of a statement were affected by load with little evidence for fit effects. Conversely, category memory, reconstructive category guessing and perceived fit were affected by inter-category fit with little evidence for load effects. The results suggest that category activation is sensitive to inter-category fit and that fit detection is robust against moderate amounts of cognitive load. Copyright © 2005 John Wiley & Sons, Ltd.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
