Social Capital of Business in Hybrid War Conditions: Concept, Components, Functions

Abstract

The main approaches to the definition of the category “social capital” in the historical context are considered. Elements of social capital (social norms, social network, trust) have been defined as well as its main functions have been identified, which were formed during the evolution of this concept. The influence of the hybrid war on the formation of social capital in the context of public trust in business structures in Ukraine is determined. The role of social networks as a source of creation, accumulation and restoration of social capital has been investigated. The importance of the existence of network links that affect the socialization of society and the expansion of its communicative borders in the conditions of the development of modern socio-economic relations has been noted.