Abstract
Online crowdsourcing has become a new innovative business model through Internet. In order to extend its application, this paper attempts to find the motives of the use of online crowdsourcing, and from the view of social capital, we also try to verify the perceived social capital generation by participating online crowdsourcing. By survey data from the crowdsourcing platform , the empirical results indicates that learning, direct compensation, self-marketing and social motives are motives to activate the participation in outsourcing activities. Participation not only can increase firm’s innovation capability but also accumulate social capital of the crowdsoucing community formed by online participants.
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