Abstract
This study aims to provide more insights into the choices between market- and a network-centered strategies for EMNCs in responding to institutional environment in developed economies. Survey data from Chinese MNEs in the U.S. reveals that (1) EMNCs utilized both market- and network-centered strategies when operating in the U.S.; (2) both strategies contribute positively to subsidiary performance, and (3) market-centered strategy mediates the impact of network-centered strategy on performance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
