Abstract
This case deals with the win-win situation of the social enterprise model of business. The case focuses on theaspect that the economic aspect of maximizing wealth for the shareholders can be integrated with the socialobjective of ‘Doing good’. The case also deals with the leadership qualities and vision to improve the livingstandards of not only the farmer-turned entrepreneur community but generating more employment for otherstakeholders while taking heed of environmental issues like greening the environment, conserving energy andwaste recycling. In short, this social business entrepreneurship case showcases how a threat could be turned intoan opportunity for sustainability.
Highlights
The difficulty arises in defining and capturing the meaning and essence of social responsibility
While World Commission on Environment and Development in its report refers to sustainable development as ‘development that meets the needs of the present generation without compromising the ability of the future generations to meet their own needs’, World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.”
Satish Magar declares that he never intended the ‘Magarpatta city’ idea to be an act of charity or philanthropy but a thriving business enterprise with a social lining
Summary
The difficulty arises in defining and capturing the meaning and essence of social responsibility. It has been seen and heard that organizations like nations take pride in their contribution towards social responsibility Their activities could take one or more forms. While World Commission on Environment and Development in its report refers to sustainable development as ‘development that meets the needs of the present generation without compromising the ability of the future generations to meet their own needs’, World Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.”. Defourny and Nyssens (2010) have differentiated between two schools of thought by separating them as ‘Earned-Income’ School of thought for commercial non-profit approach and ‘Mission-driven’ business approach which embraces all forms of business initiatives
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