Social business, artificial intelligence, and sustainability: An integrated approach for the future

Abstract

The paper scrutinizes the social business model in light of current and impending challenges within the capitalist system. It emphasizes the integration of this model into a civil economy oriented toward public well-being, illustrating how it effectively addresses environmental, social, and economic issues while ensuring economic sustainability. The strategic utilization of Artificial Intelligence (AI) to optimize resources and enhance production efficiency is explored as a pivotal element in achieving sustainable development goals. The article then presents a case study—Madri Leone, a winery in Puglia, Italy—run by two sisters. This case study serves as a concrete example of success, combining family tradition, social commitment, and sustainable practices. In summary, the primary objective of this contribution is to demonstrate the compatibility of the social business model with the current and future socio-economic context. It highlights the model’s potential to contribute significantly to the resolution of social and environmental challenges while maintaining economic sustainability.