SOCIAL BEHAVIOR OF URBAN TOURISM DEVELOPMENT

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Tourism is one of the mainstay sectors in Indonesia's national development. The sector is expected to provide the largest contribution to increasing the country's foreign exchange so that the government's efforts to realize the welfare and prosperity of the people are achieved. Various tourism organizers are competing to improve their performance in various ways, including strengthening their existing networks and increasing the competitiveness of Indonesia's tourism businesses. This study aims to describe and analyze the social behavior of local communities in the development of urban tourism in the Thematic Neighborhood (Kampung Tematik). The Study of Social Reality of Local Communities in Kampung Tridi, Blimbing District, Malang City. This research method uses a qualitative approach, and works in real settings, without any engineering of the research object. The location of this research was conducted in Kampung Tridi, located in Temanggungan Ledok, Kesatrian Village, Malang City. The subjects of this study were residents of Kampung Tridi. Results of research the change in the social behavior of the Kampung Tridi’s community occurs due to the synergy between the management of the community and residents, and it is based on the spirit of cooperation to achieve a better community life. Based on the research findings, it can be concluded that the social behavior of Kampung Tridi community has changed, that is before the village was made as a tourist attraction, the environmental conditions were slum and many people were unemployed, low-income, and had highly irregular personal lives in the environment they lived. But after the establishment of Kampung Tridi, people's behavior also experienced changes in aspects of attitudes, actions, and decision making.