Social audio as a tool for public health interventions

Abstract

There is a constant need for new approaches and technologies to help with public health study participant recruitment, retainment, and interventions. For approximately 15 years, social media text and image/video platforms (e.g., Facebook, and more recently, Instagram, Snapchat, and TikTok), have been increasingly used to assist with these issues in research. However, a new social media format based on audio interactions (i.e., social audio) is gaining popularity and may have advantages over traditional social media platforms. This paper explores how social audio might be used in public health interventions and how they differ from traditional text- and image/video-based social media platforms.