Abstract
Abstract The origin and mission of the Portman Group. Comparison with similar drinks industry groups worldwide. The position of the Portman Group within the alcohol field in the UK. Close relations with government and collaboration with other groups that share our aim. Our approach to social aspects of alcohol consumption. Examples of issues and of the Portman Group’s response [1] proof of age card [2] educational initiatives [3] research programmes [4] alcohol and disorder. The importance of positive benefits of moderate consumption. The Portman Group’s long term aims and the chances of success. What we can learn from the experience of other countries and vice versa.
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