Social and Traditional Mainstream Media of Communication: Synergy and Variance Perspective

Oberiri Destiny Apuke

doi:10.29333/ojcmt/2614

Abstract

Social media are computer mediated tools that allow people to create, share or exchange information, ideas, pictures/videos in implicit communities and networks such as Facebook, Twitter, Baddo, Instagram among others. Whereas Traditional Media refer to those media that communicates identical messages in a one-way route to very large mass audiences, which are assumed to be homogeneous. Social media is at variance with Traditional media in production of media content; whereby social media content have now become more generally dispersed throughout the population, rather than restricted to media professionals, and there is more accessibility, quality and interactivity. Social media and the Traditional media share a relationship in advertisement, entertainment and news among others. The study postulates that although social media have come to stay, the traditional media will continue to strive in complimenting the social media

Highlights

Background of the StudyThe emergence of social media has increase interactivity among people, making them to be producers and consumers of information in a simultaneous manner
The production of media content has changed since the advent of social media unlike the traditional media that is reserved to media professionals for the media content and broadcasting, social media gives ample chances to individuals to make their own videos and post on the Internet
Whereas Traditional Media refers to those media that communicated uniform messages in a one-way process to very large mass audiences, which are assumed to be homogeneous

Summary

Introduction

Background of the StudyThe emergence of social media has increase interactivity among people, making them to be producers and consumers of information in a simultaneous manner. Social media are powerful tools that has improved interactivity in communication, and reduced the utilization of traditional media, there are still some complimentary role it shares with traditional media in terms of news, advertisement, reaching large audiences among others. The Concept of Social Media Social media are computer mediated tools that allow people or companies to create, share exchange information, career interest, ideas, pictures/virtual communities and networks

Results

Conclusion