Abstract
JEL Classification Codes: F40, F21, F23 1. Introduction Currently meso economy is an integrant structural component in the framework of the efficient economic development of the state and its successful representation in the system interregional and international labour division. A region is not only a key element of the administrative and territorial division of the country as well as of the economic zoning of the state. The key aspect for the role of the meso economy development is interregional and international competition, including the issues of the mobile resources attraction to the region, industrial location, and federal support. Export potential of the Rostov region is determined by the ability and possibility of the economic subjects to supply products and services to the foreign markets. Actual size of the export potential is the actual value and export structure of the region at the given moment. The key factors, determining its quantitative characteristics, are competitiveness of the export-oriented industries and services as well as the conjuncture of the international sales markets. Given changeability of these factors it is reasonable to suppose that export potential, being an economic category, possesses dynamic features. Depending on the ability of the and economic system to increase the volumes of the exported products and services in the short-run, taking into consideration the resource constraints and infrastructure capacity as well as economic conjuncture of the world commodity markets which are sales markets in the relation to the region, export potential can change (Nechaev and Antipina, 2016). Thus, to assess export potential objectively it is necessary to do and political diagnostics, namely: --analyze current volume and export structure; --determine the prospects of the region's foreign trade development taking into consideration strategies and long-run public and departmental development programs, corporations' prospective plans as well as scenarios of the development of the specialized international markets. In this connection the most important trend of the analysis of the regional economy development is comparative research of the main parameters of the macroeconomic development of Russia's regions, dynamic of the quantitative and qualitative indicators of industries' development. With regard to our study we define the and economic as a set of methods and tools used to analyze the factors of the international trade development, to assess their condition and to reveal these or that deviations from the normal development and their influence upon the regional economy functioning. Based on this understanding of the category social and economic diagnostics we include the following elements in the systematic analysis of the region as subject of the international trade. --economic of the regional international trade market formation, including identification of the subject-object structure and assessment of the interconnections among different subjects of the market; determining the tendencies of the region's foreign economic activity and forecasting their possible transformation under influence of the new factors on reproduction process development and region's productive forces; --economic and assessment of the influence of the and economic proportions in the development of the regional economy; intraregional and interregional economic links; territorial organization and positioning of the region's foreign economic activity in the world economy; --economic of the infrastructural support of foreign trade activities in the region; analysis of the industries' location and the consumption as well as on this basis identification of the key trends to modernize the management system of the region's foreign economic activity. …
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