Abstract
This study aims at addressing the interplay between American Suburbia and Pruitt-Igoe-like projects through the lens of television representations while accessing their repercussions on city development regulations, gender and care. These concomitant urban models are two distinct examples of the American City, built from scratch at the height of Modernity and that concurs with the dissemination and banalization of television. Family values, domestic stereotypes, gender roles and segregation will be considered, while simultaneously, tackling the role of television in the implementation of media rhetoric that underlies the way these massive housing projects were designed, understood, and consequently, inhabited.
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