Abstract
This article showcases how Indian television has fundamentally changed the nature of international cricket. The first case study on how the Board of Control for Cricket in India has now begun to finance global tournaments purely for the Indian television market illustrates the complex nature of what has come to be called globalisation and validates the contention that satellite television is one of the most obvious manifestations of globalisation. The second example of cricket coverage on Bengali television shows how the marriage of television and cricket has converted the game into a national spectacle with deep implications for notions of Indian-ness and identity.
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