Abstract
PART ONE: HISTORICAL OVERVIEW. 1. 1492-1880: The Beginnings. PART TWO: EARLY AMERICAN ADVERTISING. 2. 1880-1900: Selling the Goods. 3. 1900-World War I: The Rise of a Consumer Economy. PART THREE: MODERN AMERICAN ADVERTISING. 4. 1920-1929: The Roaring Twenties. 5. 1930-1945: The Depression and World War II. 6. 1945-1960: The Postwar Boom. PART FOUR: CONTEMPORARY AMERICAN ADVERTISING. 7. 1960-1975: The Creative Revolution. 8. 1975-1990: From Positioning to Image Building. 9. 1990s and Beyond: The Media Revolution.
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