Abstract
This article examines the strategies employed by the ruling coalition, Barisan Nasional (or National Front), and the opposition alliance, Pakatan Rakyat (People’s Alliance), in the 13th general election held in Malaysia in May 2013. It argues that while the opposition used the right strategy for the 2013 campaign, it lost because it could not overcome the three biggest hurdles for opposition politics in Malaysia: East Malaysia, the rural Malay votes and a biased electoral system.
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