Abstract
Many corporations are implementing marketing activities with various purposes through Social Network Service(SNS) which includes customer relationship management to brand management, promotion of new products, sales promotion, and advertisement. Corporations who provide SNS, there fore, need to seek for strategic approach to increase continuous usage intention of customers. For this reason, This study examined centrally on value and satisfaction that are perceived as effective factors for SNS continuous usage intention, and constructed a research model. The study result, First, statistically demonstrated that economic value, social value, hedonicvalue, epistemic value and conditional value that are perceived by customers affected positively on satisfaction. Second, It indicated that customers’ satisfaction regarding SNS perfectly plays a full mediating role effect between independent variables; economicvalue, social value, hedonic value and epistemic value along with customers’ continuous usage intention which is a dependent variable.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
