SNS 이용 목적과 사용자의 성격 5요인에 따른 아바타 추구 유형 연구

Abstract

The virtual reality technology industry, which is rapidly growing with new content services, is also being implemented on social network services such as Facebook and Instagram. At this time, spatial interaction, which is the characteristics of virtual space, and the expression of self-expression characters, that is, avatars, are also increasingly prominent as actual beings. This study sought to find out what type of avatar is selected as an element of self-expression according to the motivation for using existing SNS services, and to examine whether the user's personality type affects avatar self-expression in expressing avatars representing oneself in virtual space. Through the theoretical background, the five factors of avatar self-expression, purpose of using SNS, and personality were examined, and the relationship with avatar, a factor that can maximize the immersion experience of virtual reality, was considered. Interviews were conducted with Generation X, who are familiar with avatars and have a high probability of inflow through SayClub and Cyworld, and research results were derived based on this. Through this study, it is expected to be used as a basic guideline for developing virtual reality services in various social network services.