Abstract

In the ever-evolving landscape of e-commerce, this research paper explores the transformative impact of four pivotal features: multimodal search, image-to-result technology, aug- mented reality (AR), and payment gateways. Multimodal search enhances product discovery through text and image inputs, breaking down barriers in the online shopping experience. Image- to-result technology bridges the gap between online and offline retail by enabling image-based product searches. Augmented reality revolutionizes product engagement, offering customers the ability to visualize products in their real-world environments. Payment gateways ensure secure and seamless transactions, safe- guarding the foundation of e-commerce. Through an examination of research, practical applications, and case studies, this paper provides insights into the current state and future potential of these e-commerce features. In a concise format, it offers valuable knowledge for businesses, researchers, and technology enthusiasts striving to harness the full potential of the e-commerce landscape. Index Terms—E-Commerce, Internet, Self-service, Technology, Internet banking, Marketing, Business.

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