Smelling sensations: Olfactory crossmodal correspondences (JPI-first)

Abstract

Olfaction is ingrained into the fabric of our daily lives and constitutes an integral part of our perceptual reality. Within this reality, there are crossmodal interactions and sensory expectations; understanding how olfaction interacts with other sensory modalities is crucial for augmenting interactive experiences with more advanced multisensorial capabilities. This knowledge will eventually lead to better designs, more engaging experiences, and enhancing the perceived quality of experience. Toward this end, the authors investigated a range of crossmodal correspondences between ten olfactory stimuli and different modalities (angularity of shapes, smoothness of texture, pleasantness, pitch, colors, musical genres, and emotional dimensions) using a sample of 68 observers. Consistent crossmodal correspondences were obtained in all cases, including our novel modality (the smoothness of texture). These associations are most likely mediated by both the knowledge of an odor’s identity and the underlying hedonic ratings: the knowledge of an odor’s identity plays a role when judging the emotional and musical dimensions but not for the angularity of shapes, smoothness of texture, perceived pleasantness, or pitch. Overall, hedonics was the most dominant mediator of crossmodal correspondences.