SME Survival During the COVID-19 Pandemic

Abstract

There is no denying that worldwide economic and environmental conditions have been affected by the COVID-19 pandemic. Small and medium-sized enterprises (SMEs) have been particularly impacted by the COVID-19 pandemic. With this research, the authors aimed to better comprehend the obstacles faced by small and medium-sized enterprises (SMEs) during a pandemic, the digital reforms that emerged as a result of COVID-19, and the preventive measures that SMEs can take to withstand the crisis. They reviewed a wide range of secondary materials, including scholarly journals, books, internet resources, and blogs. They conclude that small and medium-sized enterprises (SMEs) can benefit from digital transformation because it allows them to rethink their decision-making processes and their use of technology. To overcome the challenges posed by COVID-19 to SMEs, it is necessary to examine a set of policy measures that could aid the recovery of MSMEs.