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Abstract
This article discusses the relationship between women from low-income groups and the consumption through smartphones based on an ethnographic study carried out in the city of Santa Maria, Rio Grande do Sul, Brazil. The main goal of the research is to understand what economically disadvantaged women of different generations intend to express through their mobile phones and social media. Four female ethnographic cases, aged between 18 and 44 years, constitute the analysis of this article. As a main consideration, it is possible to affirm that the smartphone, through its various functionalities, enables women belonging to the popular strata to feel included in the digital world, to get to know new forms of communication, to assume different roles in their daily lives and to express aspects about their body, sexuality, their relationship with motherhood and issues of the feminine universe.
Published Version
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