Abstract

Smartphone use while driving causes car crashes, injuries and high death rates. To date, there is little research into what motivates frequent smartphone use while driving. In this study, we draw on psychological research indicating that personality profiles defined as constellations of multiple personality traits, influence individual beliefs and behaviors. We apply fuzzy-set qualitative comparative analysis (fsQCA) to survey data to derive profiles of drivers who use their smartphone frequently while driving. Our results indicate that personality profiles affect smartphone use behavior while driving and that three equifinal profiles, i.e. distinct constellations of the big five personality traits, influence frequent smartphone use while driving. Interestingly, a single trait can be low in one profile and high in another profile and, depending on the other traits, both profiles might reflect drivers using their smartphone frequently. We contribute to the literature that frequent smartphone use while driving is, to some degree, grounded in personality and that just looking at singular traits can yield misleading results. Complementing these theoretical insights by post-survey interviews, we can reveal distinct measures that reduce frequent smartphone use for each of the three profiles.

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