Abstract
ABSTRACT This study aims to examine the relationships between the dimensions of smart vending machine experiences, experiential relationship quality and experiential relationship marketing outcomes. The study findings are based on structural equation modeling of a convenience sample of 443 consumers purchasing products using smart vending machines in Taipei, Taiwan, indicating that the proposed model fits the data. The analysis results contribute to the services marketing theory by providing additional insights into the dimensions of smart vending machine experiences, experiential relationship quality and experiential relationship marketing outcomes. These findings are discussed in terms of both academic and practitioner implications.
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