Abstract
This study aimed to identify the knowledge domains and current research areas of smart travel experience research. A total of 95 articles investigating smart travel experiences published between 2010 and 2021 were derived to conduct a citation analysis, a co-citation analysis, and a bibliographic coupling analysis. Thematic analysis revealed four knowledge domains (experience design, structure equation modeling methodology, role of technology, and destination ecosystem) and five current research areas (conceptualization, technology adoption, destination management, innovation, and co-creation). The constituents of each domain (12 sub-knowledge domains) and research area (16 sub-research areas) are discussed to reveal research gaps and propose future research directions.
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