Abstract
Abstract. Over the past decade, the introduction of new technologies in different markets has led to the emergence of smart destinations by providing stakeholders with effective and efficient technological solutions. The objective of smart destinations is to improve spatial competitiveness.Tourism with its focus on travel and the transfer of people, goods, and services across time and space is essentially a geographic phenomenon. The central themes of the research field of traditional geography focus on three related topics: place, space, and environment.The trend toward big data has had a significant impact on all sectors from which geographic information science has had a major impact on how organizations acquire and leverage spatial information. Looking at how organizations are using geographic information science and technology, one of the clearest themes is that usage is expanding rapidly; while traditionally the largest adopters of geospatial data have been government agencies, it is now easy to see widespread adoption of GIS across all industries. On the one hand, to act on the country's income through a wider and more targeted geographic attractiveness and on the other hand, to improve the investment fields in the most visited areas and to create a favorable tourism environment in areas whose attractiveness remains low.
Highlights
The idea of smart tourism destination derived from the concept of smart city, as technology has become an enabler of development of tourism destinations (Boes et al 2015).Smart tourism destination is focused on e-tourism, where the consumers are very familiar with new technologies, and use them permanently
The objective of this study is to verify the following hypotheses: H0: The use of new technologies has no impact on competitiveness; H1: The exploitation of Big Data allows the increase of the tourist activity; H2: Big Data influences the strategic positioning of Morocco in the sector on a global scale
The positive results of the degree of impact of the use of big data in competitive performance were well presented by the empirical analysis (Part 3) to present how today's new technologies with the different forms taken, can only push a country such as Morocco which is recognized as a tourist destination to transit to a phase of a smart destination that exploits all the big data in terms of information related to the requirements of the tourism sector as well as need of the tourists
Summary
The idea of smart tourism destination derived from the concept of smart city, as technology has become an enabler of development of tourism destinations (Boes et al 2015).Smart tourism destination is focused on e-tourism, where the consumers are very familiar with new technologies, and use them permanently. The use and application of GIS technologies in the tourism sector can be divided into three major application areas: tourism development and research, tourism planning, and tourism marketing (Sureshkumar et al 2017) For this reason we will try through this work to show how tourism can take advantage of technological advances in terms of BIG DATA to ensure the performance and the offer of tourist units in l? New trends emerge as well, and people's imaginations evolve in function of their own experience but of the overall experience of the others In this context, the tourism industry must adapt to understand, better and faster, changing behavior of tourists. Current tools for the exploitation of mass data serve two types of actions: - Allow tourists to better prepare their stay or trip; This contribution has been peer-reviewed
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