Smart platforming in automotive manufacturing for NetZero: Intelligentization, green technology, and innovation dynamics

Abstract

Green technology innovation is integral to fostering sustainable economic development and environmental conservation. The application of smart product platform has emerged as a transformative force in shaping the trajectory of green technology innovation. Drawing on the foundation of knowledge theory and utilizing a sample of 1240 valid cases from listed Chinese automotive manufacturing enterprises between 2013 and 2022, this paper employs a mixed regression method to explore the relationship between smart product platform usage and green technology innovation. Additionally, it analyzes the mediating role of corporate innovation input in this relationship and the moderating effect of intelligentization level on the association between smart product platform usage and green technology innovation. The research reveals the following key findings: (1) Corporate smart product platform usage and innovation input significantly and positively drive green technology innovation. (2) Innovation input acts as a complete mediator in the relationship between smart product platform usage and green technology innovation. (3) Corporate intelligentization level positively moderates the relationship between smart product platform usage and innovation input. (4) Considering regional and ownership attribute disparities, the impact of smart product platform usage on green technology innovation is asymmetric. This study, as one of the few empirical examinations of the effects of smart product platform, enriches research in the areas of smart product platform and green technology innovation. The study, contributing to the empirical understanding of smart product platforms, offers valuable insights for automotive manufacturing enterprises to strategically leverage these platforms for advanced and flexible operations, aligning with the imperative of achieving global environmental goals such as NetZero. As indicated in COP28, the findings underscore the urgency of integrating smart technologies into the automotive industry to advance these crucial environmental objectives.