Abstract
AbstractThe article is about the formation of new audiovisual practices, including network ones, which make qualitative changes in the characteristics of the developing smart society, where the individual's freedom, identity and opportunities for self-realization in virtual and mixed reality environments are understood in a different way. Yandex.Taxi, Go-Jek and Ruli media services in the transport complex of the city of Moscow brings some novelty of the work which lies in the fact that the specifics of transport infrastructure in the culture of a smart city have been clarified: the potential of the mobile application Ruli in the creative economy of the capital is revealed, the value base of the information space as the quality of life of various social groups is identified as a comfortable environment.KeywordsEcosystemSmart cityInformation codesObject recognition technologyMedia services
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