Abstract
Digital marketplace provides a convenient place for farmers to market farm’s products sales anywhere anytime. If this platform is fully utilized by farmers, it can improve the sustainability of farmers in agriculture industry because it can improve sales volume and fair price for farmers and consumers. However, the current AgroBazaar Online has a few enhancements that can be proposed to improve the acceptance from farmers and consumers. Therefore, there is a need to design the system that can encourage target users to use the system and make the system easy to be used by farmers who relatively have lower ICT literacy. The main requirement to develop intelligent marketing is data to provide intelligent information and services for both farmers and consumers. This project aims to explore data strategies to provide intelligent digital agricultural marketplace based on cloud data platform. This research proposes to develop cloud data platform for e-marketplace based cloud data platform approach. The proposed methodology consists of six phases: problem identification and motivation, definition of the objectives for a solution, design and development, demonstration, evaluation, and communication. This paper proposes an architectural model of agriculture marketplace cloud based on cloud data platform. The architectural model will be used for development of e-marketplace that fulfil the Malaysia’s IR 4.0 policy and National Agro-Food Policy (NAFP).
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