Smallholders’ Personal Networks in Access to Agricultural Markets: A Case of African Leafy Vegetables Commercialisation in Kenya

Abstract

ABSTRACT We innovatively applied a bifocal approach to network analysis – integrating qualitative and quantitative data – to assess smallholders’ personal networks in access to markets. Exploring a case of conventional and institutional markets for leafy vegetables, we found close networks of family members, friends and neighbors, as gatekeepers in access to institutional markets. Beyond farmer groups, non-farmer groups and religious networks are strategic networks facilitating bulk purchases and linking smallholders to markets. We recommend that policy and programs aimed at smallholders' market development should employ strategies targeted at both farmer groups and non-farm associations, among farming communities.