Abstract
In this study, we examine the perceptions of individual shareholders during Swiss annual general meetings (AGMs). Using AGMs as a corporate governance device has become ineffective; a panel of experts has called on small shareholders to increase their involvement in order to improve meeting efficacy. We designed a theatre-based experiment with 149 participants who acted as shareholders of a fictitious Swiss-listed SME. We find that active small shareholders are perceived positively by less than half the subjects. Pension fund representatives seem to instil the highest level of confidence in shareholders in their ability to maintain long-term company sustainability. Finally, we note that confidence in the board of directors fell markedly over the course of the experiment.
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