SMALL MULTIPLE ORDERED EVALUATION AND INTERFACE DESIGN FOR INTERACTIVE SURVEYS

Abstract

This paper provides a fresh look at the central data collection technique in Kansei engineering, the questionnaire or survey. The focus is the construction of the survey interface. We detail the construction of an original method of evaluation for computer-based surveys that is less fatiguing, has fewer acclimation problems, and requires less time than other methods, such as paired comparison. This method, Small Multiple Ordered Evaluation (SMOE) has been used in several Kansei-related projects. We compare SMOE with a common relative, paired comparison, from the viewpoint of human-computer interface evaluation models. Time trials and subject interviews show that SMOE, which is more complex by these methods of measurement, is quicker and less fatiguing than paired comparison. This analysis leads to further discussion of the survey interface in general, including interactive color balance experiments and common Kansei methods such as semantic differential. The main object of the paper is to discuss human-computer interaction concepts as they relate to questionnaires the field of Kansei, which depends so heavily on these types of surveys.