Abstract

1. Introduction: business services for small enterprises in Asia JEANNE DOWNING PART I ASSESSING BUSINESS DEVELOPMENT SERVICE MARKETS 2. The development of markets for business development services ALAN GIBSON 3. What do we know about business development service markets? DOROTHY I. RIDDLE 4. Business development service for small enterprises: a case study of Hyderabad S.J. PHANSALKAR AND M.S. SRIRAM 5. The hidden MSE service sector: a study of commercial BDS in Vietnam and Thailand GAVIN ANDERSON 6. Applying marketing research to business development service market development ALEXANDRA OVERY MIEHLBRADT 7. The application of market-led tools in the design of business development service interventions in Nepal JIM TOMECKO PART II INTERVENTIONS TO DEVELOP BUSINESS DEVELOPMENT SERVICE MARKETS 8. Business development services for small and cottage industry clusters in Indonesia: a review of cases from Central Java HENRY SANDEE AND SANDRA C. VAN HULSEN 9. Creating a market in management training for Vietnam's private sector JOHN MCKENZIE 10. Commercialized training product development GEOFF STEVENS AND MARK NIELSON 11. Marketing and development: poverty alleviation through the private sector URS HEIERLI 12. Performance measurement for business development services: case study guidelines MARY MCVEY AND PAUL BUNDICK 13. Performance measurement framework: a case from The Philippines PAUL WEIJERS PART III PERFORMANCE MEASUREMENT AND LESSONS 14. The BRAC poultry programme in Bangladesh JACK NEWNHAM 15. SEWA Banascraft project: a case study in rural marketing in India GARRETT MENNING 16. Commercialization of the treadle pump in Bangladesh: product marketing on a mass scale JEANNE DOWNING AND PAUL POLAK 17. Evaluation as an effective management tool ERIC OLDSMAN 18. Commercial ICTt-based business information for MSME development in Sri Lanka UDO GAERTNER AND ROSHANJITH SIRINIWASA 19. The commercialization of business development services through an NGO in Pakistan: case study of AKRSP MUHAMMED AZAM ROOMI, MUJEEB UR REHMAN AND JACK NEWNHAM

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call