Abstract
This paper reports the results of a nationwide survey of 793 small business owners and managers regarding their management assistance needs and sources. Of 15 business decision areas investigated, the greatest perceived need for management assistance was found to be in the area of long-term business planning. Employee relations and inventory management were perceived to be those decision areas in which the least assistance was needed. Of 14 management assistance sources investigated, the most used source was the accountant or CPA; the least-used sources were government-sponsored programs and university-sponsored consulting programs. 1 1 This research was supported in part by grants from Safeguard Business Systems, Inc. and the Institute for Constructive Capitalism, University of Texas. The opinions expressed in this article are those of the author and do not necessarily reflect the views of the granting organizations.
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