Small Business Boom in Ecommerce: an in-depth Research Exploration

Abstract

This research explores the transformative impact of e-commerce on small businesses, particularly in the context of their adoption of electronic marketing tools. Focusing on the rise of small businesses in the booming e-commerce landscape, the study delves into the challenges and opportunities faced by these enterprises, especially during and post-COVID. The investigation underscores the essential role of digital platforms, such as social media, in reshaping the global business environment. Emphasizing the importance of building trust and delivering value through customer-friendly websites, the paper also addresses key issues like cybersecurity, customer experience, and distinct value propositions. Through a mixed-methods approach, including surveys and literature reviews, the study provides insights into the strategies adopted by small businesses in embracing e-commerce, revealing a significant shift towards digitization. The findings highlight the multifaceted benefits of e-commerce, positioning it as a vital catalyst for the success and sustainability of small businesses in the evolving digital landscape.