Small and slow is beautiful: well-being, ‘socially connective retail’ and the independent bookshop

Abstract

Despite the loss of much-loved bricks and mortar retailers, little has been said about how shopping contributes to well-being. Yet notions of social connectivity and cultural participation figure increasingly in attempts to define social well-being. Using ethnography at a cooperative, independent bookshop, observations at bookshop events and 30 bookseller interviews, and analysis of the diversity and geographies of UK-wide independent bookshops, this paper finds that independent booksellers must now be ‘skilled capitalists’, requiring an increasing array of skills and resources and a commercial disposition in order to survive in a highly competitive market that favours fast, high volume selling. Analysis of bookshop locations shows that high-street book shopping choice is restricting as numbers and variety of bookshops decrease, with a troubling rise in ‘independent bookshop deserts’. The paper argues that compared to other book retailers, independent bookshops are unparalleled in their ability to produce well-being: providing a socially valuable ‘socially connective retail’ that is present, participatory and particular.