Small and Medium-sized Enterprises Development Strategies under the COVID-19 Pandemic

Abstract

The background of this study is the post-epidemic era. Now the novel coronavirus has entered a prolonged period. It's a cycle in which people get used to the effects of the virus. Under the premise of ensuring their health, we should strengthen the business operation to achieve the purpose of profit. Through the analysis of classic cases in the past, this study tries to objectively draw a universal conclusion to help small and medium-sized enterprises make strategic decisions. It is concluded that small and medium-sized enterprises should make strategic alliance through their own advantages and finally make up for their disadvantages. Enterprises should improve their core competitiveness, establish a good corporate image and give customers better experience. Enterprises should design their own IP image to attract more people, while incubating more IP to radiate more people. In this study, the advantages and disadvantages of the development of small and medium-sized enterprises put forward targeted methods, and give new suggestions for the development of enterprises.